On October 14th, JoJo released her third studio album, her first in 10 years, Mad Love. via Atlantic Records. The album was supported by the single “Fuck Apologies,” featuring Wiz Khalifa.
In a world where people strive to be like others, JoJo and Alessia Cara only want to be themselves. The pair only wants to do things their way and they don’t care who has something to say about it on the track “I Can Only.”
The album’s only official single to date “Fuck Apologies” featuring Wiz Khalifa was released on July 28th. While some may assume the song is about a break up, JoJo ensured fans that it isn’t about a romantic relationship. She has described the song as “a message of empowerment that I needed to hear for myself.” The song is about being unapologetic about who you are and the way you live your life and not explaining or apologizing for it.
Remy Ma has been on everyone’s radar since coming home and rightfully so. JoJo and Remy take shots at “fake ass bitches” on the song “FAB.” JoJo was inspired to write the song because of experiences she’s had in the music industry. She can’t stand the fakeness that she encounters and she has no time for “fake ass bitches.”
The album’s title track “Mad Love.” is about a relationship that JoJo was in that she didn’t want to let go of because she was starving for his love although it wasn’t good for her.
JoJo gives the man in her life some advice on how to keep her happy, don’t kill her “Vibe.”
The song “Honest” includes a hidden track titled “Cold” about how her man left her cold and she’s been freezing without him. “Honest” takes aim at the double standard between men and women when it comes to their sexuality. She doesn’t see anything wrong with being open sexually and doesn’t feel like it makes her a slut even though society says otherwise.
On the track “Like This,” JoJo sings about her bedroom skills and how she will have her man’s blood pumping and their love making will be hotter than the sun.
JoJo isn’t looking for a friend; instead she wants a full time lover she can get high and freaky with whenever she wants on “Edibles.”
JoJo realizes that the man she’s in a relationship with has been up to no good and she decides that she’s going to put on her “High Heels” and walk out the door, never to return again. She’s moving on and she’s going to look good doing it.
The album closes with the powerful and empowering song “I Am.” JoJo sees the beauty in herself no matter what people say about her and she realizes that she deserves love.
The deluxe version of the album features four more songs, “Clovers,” “Reckless,” “Good Thing,” and “Rise Up.”
JoJo finally feels closure in her life on the track “Clovers.” She details the depression she has encountered over the years and how great it feels to break out of that stage in her life.
She realized too little too late that she was “Reckless” with an ex-lovers heart. She was young and selfish and took his love for granted. She didn’t realize how badly it hurt him until she went through the same thing later on down the road.
The song “Good Thing” is dedicated to the man in her life who gives her the perfect high that she doesn’t want to come down from when they’re together.
JoJo wants to work things out in love because when you truly love somebody you don’t listen to anybody else but your heart. She’s ready to fall in love and “Rise Up” in love.
JoJo’s music and sound have matured tremendously since her debut years ago. Mad Love. showcases a side of her that she’s teased us with through mixtapes and sporadic features. This album is vulnerable, emotional, and sensual and is a perfect blend of JoJo’s amazing vocals and her life experiences. It’s a shame that JoJo is still a slept on artist because she is one of the most talented artists of this generation and she proves it time after time.
Recommended Tracks: “Music,” “Honest,” “High Heels,” “Mad Love,” “Clovers”