According to the rep, bulk album sales are not added into SoundScan totals.
And while that appears to guarantee Jigga instant platinum status before the album even hits shelves, Nielsen thinks otherwise. “Nielsen doesn’t count bulk sales,” a SoundScan spokesperson told MTV News. That longstanding edict means that if anyone, even, say, Beyoncé, buys a million copies of Magna Carta and gives them away as Independence Day party favors they can’t be counted as sales according to Billboard magazine’s long-standing policy on bulk purchases. The source said this differs from major retailers like Walmart or Target that buy large quantities of popular albums with the intent of selling them to consumers for a set price. (MTV)
Further reports claim a project must have at least a month on store shelves before receiving gold and platinum certification.
As for whether Magna Carta can go platinum before it goes on sale to the general public, a spokesperson for the Recording Industry Association of America (the folks who hand out gold and platinum certifications) told MTV News on Tuesday (June 18) that albums only become eligible for RIAA certification 30 days after their initial release date. Also, albums must be sold by a label/artist/music company to a retailer (such as Target, Best Buy, Amazon or Samsung) at a minimum of one-third of the album’s Suggested Retail Price. According to reports, Samsung paid $5 a piece for each Jay-Z album. (It was unknown at press time what the SRP would be for Jay’s album.) (MTV)
source: SOHH, MTV
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